Why is branding so important for your business?
Branding, and especially the consistency of your brand, is important to create awareness of your business. Ensure that your logo and services are represented in the same way throughout all media such as newspaper adverts, emails, signage and your website.
Why Zululanders need to make branding a priority?
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
One such example is a Guest House in Richards Bay. Previously, they had an outdated website that was very cluttered and difficult to navigate. I was used to streamline and improve on the branding for the website and email.
To achieve the desired results, various services were implemented. A new website was created that matched their fun style of comfortable, colourful accommodation. Photos were taken to show off the quality rooms and public areas which were then displayed on their website and Facebook.
Email Branding was used to ensure all emails that guests received are consistent and always have photos appearing on top. Guests can also click onto various links in the emails which will take them to the relevant page on the website.
Original article written for and display on I Love Zululand.